Product detail

Packaging Design

Packaging Design

Author: Chris van Uffelen
$59.95 (AUD)  inc GST
Available Stock: 0
Description

Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.

Stock Information

General Fields

  • : 9783037681398
  • : Braun Publishing AG
  • : Braun Publishing AG
  • : March 2013
  • : May 2013
  • : books

Special Fields

  • : 272
  • : Chris van Uffelen
  • : Hardback