Product detail

Read Me - Ten Lessons for Writing Great Copy

Read Me - Ten Lessons for Writing Great Copy

Author: Roger Horberry
$39.95 (AUD)  inc GST
Available Stock: 1
Description

If you've ever struggled to craft a powerful message that really hits the spot, you'll know its harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

Stock Information

General Fields

  • : 9781780671819
  • : Laurence King Publishing
  • : Laurence King Publishing
  • : September 2014
  • : 230mm X 190mm
  • : September 2014
  • : books

Special Fields

  • : 150 colour illustrations
  • : Paperback
  • : 192
  • : Roger Horberry