Product detail

Kiss & Sell: Writing for Advertising: (Redesigned & Rekissed)

Kiss & Sell: Writing for Advertising: (Redesigned & Rekissed)

Author: Robert Sawyer
$79.95 (AUD)  inc GST
Available Stock: 1
Description

An exploration of various aspects of copywriting. It discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. It helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

Stock Information

General Fields

  • : 9782940373468
  • : AVA Publishing SA
  • : AVA Publishing SA
  • : November 2011
  • : 300mm X 224mm X 20mm
  • : June 2011
  • : books

Special Fields

  • : Illustrations (some col.)
  • : Paperback
  • : 611
  • : 184
  • : Robert Sawyer