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Inside Art Direction - Interviews and Case Studies

Inside Art Direction - Interviews and Case Studies

Author: Steven Brower
Series: Creative Careers
$63.95 (AUD)  inc GST
Available Stock: 1
Description

For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.

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Including interviews and case studies with leading art directors, designers and illustrators from a wide range of industries, Inside Art Direction provides insights and practical advice about the roles an art director plays.
Table of contents

Preface Adventures in Publication Design Introduction The Life of the Art Director Who's Who 1 Advertising, Branding and Packaging 2 Newspapers and Magazines 3 Book Publishing 4 Motion, Film and Theater 5 Music and Social Media 6 Working with Others Art Direction Assignments Glossary Index

Stock Information

General Fields

  • : 9781472569103
  • : Bloomsbury Publishing PLC
  • : Bloomsbury Academic
  • : February 2016
  • : 270mm X 210mm
  • : books

Special Fields

  • : Steven Brower
  • : 260 colour illus
  • : Paperback
  • : 232