Product detail

Guerilla Advertising 2

Guerilla Advertising 2

$49.95 (AUD)  inc GST
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Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects of this title include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph; and, street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

Stock Information

General Fields

  • : 9781856697477
  • : Laurence King
  • : Laurence King
  • : August 2011
  • : 300mm X 230mm X 16mm
  • : books

Special Fields

  • : 285 colour illustrations
  • : BC
  • : 1011
  • : 192