Product detail

Confessions of an Advertising Man

Confessions of an Advertising Man

Author: David Ogilvy
$29.95 (AUD)  inc GST
Available Stock: 0
Description
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else". Ogilvy was an expert in management. If you aspire to be a good manager in any kind of business then this is a must read. His views are timeless and form a blueprint for good practice in business. Confessions of an Advertising Man is the standard introduction to advertising, written in the bracingly robust style that has become the Ogilvy hallmark.
Reviews

"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business and particularly marketing and PR." - Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on "Business Insider"

Stock Information

General Fields

  • : 9781904915379
  • : Southbank Publishing
  • : Southbank Publishing
  • : July 2011
  • : 234mm X 153mm
  • : December 2011
  • : books

Special Fields

  • : 194
  • : David Ogilvy
  • : Paperback
  • : 212