Product detail

One Hundred Thoughts About Corporate and Brand Identity - Design by Thinking

One Hundred Thoughts About Corporate and Brand Identity - Design by Thinking

Author: Ken Cato
$35.00 (AUD)  inc GST
Available Stock: 0
Description
In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-colour book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well known and recognisable design of a brand or corporate identity. Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the corporate branding fields.
Stock Information

General Fields

  • : 9781864706659
  • : Images Publishing Group Pty Ltd
  • : Images Publishing Group Pty Ltd
  • : December 2015
  • : 210mm X 148mm
  • : January 2016
  • : books

Special Fields

  • : 200 colour
  • : Paperback
  • : 128
  • : Ken Cato