New Packaging Design (by Janice Kirkpatrick)

Traditionally a means of preserving, protecting and promoting the products it contains, the rise of environmental issues and globalization mean that today’s packaging designers must do more to create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of its new context. It takes the reader behind some of the world’s best-known brands to meet the designers, clients, marketers, technologists, scientists, environmentalists and retailers, to tell their stories about the development of some of the most remarkable packs of our time.